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about

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Name: PAUL CHEETHAM
Born: 23/05/1968
Place of Birth: Rotherham, South Yorkshire, England
​Place of Residence: Berlin, Germany
Citizenship: British & German
Languages: English (native) & German (B2-level)


Contact: +49 (0)176 3572 22 25 (mobile) / paul@heartburstman.com 
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EXPERIENCE & AREAS OF EXPERTISE:
More than 20 years experience in the live music & creative industries, based in UK, Scandinavia/Baltics, and Germany.
​Working on a diverse and successful range of projects has led to a vast number of entertainment & cultural contacts being collected from all parts of the world.
​Areas of Expertise include: Event Management; Project Management; Concert & Festival Programming & Promotion; Conference Programming & Moderation; Brand Building; Networking; Team Leading; Strategic Planning & Implementation; the music business & the business of music.
I regularly use the most common office programs and tools including: Microsoft Office, Excel, Word, Powerpoint, Outlook, TEAMS, Dropbox, Adobe Audition & Premiere, Evernote, Trello, Zoom, Google Drive, Google Hangouts, Skype, SCHED.....

WORK CAREER:
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The SuperSwell Podcast
Presenter, Producer, Editor, Researcher
November 2020 - present

Starting as a lockdown project in Berlin, the SuperSwell Collective is a series of podcasts planned to be broadcast from cities around the world. Eventually, the podcast will include live broadcasts, reports, and curated content such as panels, presentations and showcases at international creative industry events.
The SuperSwell Podcast has so far featured guests such as Mark Davyd (Music Venue Trust), Helen Sildna (Tallinn Music Week), Allan McGowan (IQ/VIP Booking), Adam Lewis (Planetary Group), and Julia Gudzent (Lollapalooza Berlin), and is soon to feature high profile individuals such as Vanessa Reed (New Music USA), Marie Lindqvist (ASM Global), Rev. Moose (Marauder), Greg Parmley (ILMC) etc.
www.thesuperswell.com

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Anschutz Entertainment Group Operations (AEG Europe)
​Mercedes Platz 1, 10243 Berlin, Germany

Booking Director, Verti Music Hall
September 2017 - September 2020

The Verti Music Hall opened in October 2018 as part of the Mercedes Platz.
The 4,300 capacity venue was nominated for Best Venue at the 2019 Live Entertainment Awards (LEA) in Frankfurt, Germany.

As Booking Director, I was responsible for all programming taking place in the venue as well as leading the production and promotion of all events. This includes concerts and shows, corporate events, conferences, exhibitions, sports events, and award shows & galas.
Notable concerts/events, booked via local promoters, include:
Jack White, George Ezra, Dave Chappelle, deadmau5, Hozier, John Cale, Culture Club, The War On Drugs, Cypress Hill, Howard Carpendale, 100 Voices Of Gospel, Matthias Schweighöfer, Odesza, Helmut Lotti, Architects, Bastille, Jason Mraz, C2C: Country To Country, Slash, Ry X, RebellComedy, Kamasi Washington, Lina, Disturbed, Thomas Anders, Capital Bra, The Raconteurs, Erykah Badu, The Illusionists, Beth Hart, The Roots, The Beach Boys, Stray Kids, Starladder, League Of Legends, Die Drei Fragezeichen, Emeli Sandé, Tony Christie, The Lumineers, International Music Award (featuring Sting, Anna Calvi, Iggy Azalea, Billy Porter), Ricky Gervais, Alle Farben, The Voice Of Germany, Kerstin Ott, Hatsune Miku, Day6, Keane, Lewis Capaldi, The Laureus Sports Awards, Senna Gammour, Halsey, Papa Roach, Bibi & Tina, Lord Of The Dance, Johannes Oerding, James Blake, Foals, Joe Bonamassa, Keith Urban, 5 Seconds Of Summer, Barbara Schöneberger, LaBrassBanda, Ellie Goulding, Bring Me The Horizon, Bullet For My Valentine, Korn.......

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Heartburst Management / SSC Management
​Berlin, Germany / Berlin & Düsseldorf, Germany

Managing Director
February 2011 - July 2017
SSC Management was a concert/brand management company formed in partnership with SSC Group in 2011, based in Düsseldorf, Berlin, and Zürich.
I managed the Berlin office and worked as company strategist, working with artists such as Ghostpoet, Lisa Hannigan, Zoot Woman, Hercules & Love Affair, Crystal Fighters, Brands including Levi’s and Strellson, and helping create the New Fall Festival - an indoor multi-venue festival taking place in Düsseldorf each Autumn.

In 2014 I bought the company outright from the SSC Group and changed the name to Heartburst Management, based in Berlin.

Key Projects through Heartburst/SSC include:
Reeperbahn Festival. International Project Manager (2015-2017)
- Launching & Managing Special projects, including the Reeperbahn Festival New York Edition and the Keychange: Women In Music Project.​
- Responsible for growing new business in Asia, North, Central, & South America, Africa.
- Creating and developing relationships with relevant trade organizations, cultural & governmental offices.
- Strategic planning & Brand building for Reeperbahn Festival in new markets.

NOMEX –(Nordic Music Export Office). Project Manager (2015)
- Project Manager for the Nordic Playlist Radio Bar. Pop-Up radio station and live performance venues arranged during Iceland Airwaves (Reykjavik), by:Larm (Oslo), Berlin Festival (Berlin), Roskilde Festival (Roskilde). 

Berlin Music Week. International Business & Music Manager (2012-2014)
- Contact for International Music Export offices and trade organisations.
- Liaison with Melt Booking/Berlin Festival for “First We Take Berlin - the showcase festival of Berlin Music Week”.

Popkomm. Festival Manager (2010-2011)

Managed the full live music program, working with local and national promoters and media partners (inc. Trinity Music, Four Artists, Visions Magazine, Nordic By Nature, FKP Scorpio, Melt, Karrera Klub, SSC Group) as well as international Music Export & Cultural offices.

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Freelance Consultant & Project Manager
Helsinki, Finland & Berlin, Germany

2005 - 2011
Consultancy work for Live Nation, Music Export Finland, Tallinn Music Week, various Scandinavian record labels, management companies, artists and organisations.

Key Projects include:
Tallinn Music Week, Consultant & Conference Contributor (2009 - 2011)
- Organised & moderated  Keynote interviews with leading industry people including Ed Bicknell & Petri Lunden.
- Worked as a music business mentor for the University of Tallinn


Radio Helsinki (2000 - 2007)

- Presented & Produced a weekly live edition of the Music Club radio show
- Promoted monthly Radio Helsinki club nights in Scandinavia & special events at SXSW, CMJ and other international events.
- Organised the successful Save Radio Helsinki online campaign including endorsements from Muse, Placebo, Red Hot Chili Peppers, The Roots, 
Wilco, Thurston Moore, The National, Public Enemy, Thirty Seconds to Mars, Mew, Efterklang, Ane Brun and many others.

The Rasmus / The Crash / Laika & The Cosmonauts / The Latebirds / Lemonator / Murmansk / Manboy / Astrid Swan / TV OFF (2005-2011)

Management consultant for various Finnish artists. Helping secure record & publishing deals and arranging tours and showcase events.

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Live Nation Scandinavia / Welldone Agency & Promotion
Helsinki, Finland

International Booker & Artist Management
1999 - 2004
I joined Finland’s leading concert promoter & agency, Welldone Agency & Promotion in 1999. The company was bought in 2000 by EMA Telstar of Sweden who also bought the leading promoters in Denmark and Norway. The whole group was then bought in 2001 by SFX which became Clear Channel and in 2004/05 it became Live Nation Scandinavia. 
During my time at the company I was responsible for artist development and involved in Scandinavian cooperation, expansion into the Baltic markets, talent booking, show production, financial settlements, artist hospitality, VIP guestlists, Record company & Media partnerships, and promotion at all levels.

Venues/Events produced include: 
- Hartwall Arena (12,000):
David Bowie, Red Hot Chili Peppers, Tom Jones, Elton John, Backstreet Boys, Whitney Houston, Robbie Williams, Moby, Bryan Adams, Jamiroquai, Depeche Mode....
- Helsinki Ice Hall (7,000):
Iron Maiden, Black Sabbath, Marilyn Manson, Placebo, Manic Street Preachers....
- Helsinki Olympic Stadium (32,000):
AC/DC, Bruce Springsteen, Rolling Stones....
- Finnair Stadium (20,000)
Tina Turner, Sting....
- Savoy Theatre (800):
Ryan Adams, 
Angélique Kidjo....
- Vanha Student House (1,200):
Kent, Sugarhill Gang, Snowboy....
- Tavastia Klub (800):
Foo Fighters, Muse, Ani DiFranco, Bloodhound Gang, Raemonn, The Soundtrack Of Our Lives, The Jayhawks, Mew, Billy Bragg.....
- Provinssirock Festival (25,000):
Suede, Rammstein, Blur, Joe Strummer, Travis, Tool....
- Ruisrock Festival (30,000):
Oasis, Rammstein, Morrissey, The Cardigans....
- Ilosaarirock Festival (15,000):
The Darkness, Flaming Lips, Silverbullit, The Hives....
- Other:
Radiohead, Eels....

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Mean Fiddler Organisation
London, England

Venue Booker & Promoter, The Mean Fiddler Main Room & Acoustic Room
1997-1999
I was responsible for booking the Mean Fiddler (700 cap) & The Acoustic Room (150) venues + occasional shows at other MFO venues such as the Jazz Café and The Forum.
Notable bookings include:
Nick Cave, Jewel, David Gray, Ron Sexsmith, The Corrs, Placebo, Mike Scott/The Waterboys, Stiff Little Fingers, John Martyn, Mary Black, Billy Bragg, Gene, Tom Robinson, Robyn Hitchcock, Dr John, Midge Ure, Eddie Reader, World Party, Fish, The Buzzcocks, Toots & The Maytals

I also worked as stage management at several MFO festivals including:
Reading & Leeds Festival, Phoenix Festival, and Fleadh Irish Festival


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Musicians Institute London
London, England

Student Liaison Assistant & Event Management
​1992 - 1997
I worked in the Marketing office and arranged work shops with instrument companies, such as Yamaha, Gretsch, Zildjian, and keynote tutorials with special guests including Jennifer Batten, Steve Howe, and Bernard Purdie.

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Our Price Records
London, England

Sales Assistant & Product Manager
1989 - 1992
Indie Music Specialist at Victoria Street & Notting Hill branches.

REFERENCES:
Uwe Frommhold
Vice President & COO,
​Anschutz Entertainment Group Germany

​
​Emma Bownes
Programming Director, The O2 Arena, London 
​& Vice President of Venue Programming, Anschutz Entertainment Group Europe

Detlef Schwarte
Conference Director & Co-Founder, Reeperbahn Festival

contact information available on request
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EDUCATION:
Thomas Rotherham College
Rotherham, England

1984 - 1987
Teacher Training Program in 
Physical Education, Sports Psychology, and English Literature.
“A" Levels: English Literature / Sociology / Sports Science & Physical Education
“O” Levels: Sociology, English Literature, Drama, General Studies.

Rawmarsh Comprehensive School
Rotherham, England

1979 - 1984

“O” Levels: English Language, Maths, Music, History, Geography, Physical Education

OTHER INTERESTS:
Family, Friends, Music, Film & TV, Literature, Art, Sports, Travel, Gardening, Liverpool FC, Cafe Culture, Politics, History, Sociology, Geography, Podcasts, Football, Cycling, Swimming, Sailing, Languages, Learning Piano.... 

GALLERY:

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© Paul Cheetham. 2021